The 2022 Pepsi MAX Taste Challenge saw over 34,000 blind taste tests, held across the UK, with Pepsi MAX taking the crown as the UK’s favourite compared to the biggest selling full sugar cola brand
Pepsi MAX announces the results of the Pepsi MAX Taste Challenge, revealing people prefer the maximum taste of Pepsi MAX. The results revealed a staggering 70% of the United Kingdom prefer no-sugar Pepsi MAX compared to the biggest selling competitor full sugar cola*.
Returning this past summer after a two year hiatus, Pepsi MAX called on the people of the UK to put the great taste of Pepsi MAX on the line by going head-to-head with the UK's biggest selling full-sugar cola*. Participants were required to put their preconceptions aside and take part in a blind taste test to determine their favourite cola.
This year, the taste roadshow was on a mission to expand its testers, with its previous route in Great Britain now including locations in Northern Ireland. The new location additions mean that consumers prefer the taste of Pepsi MAX in the United Kingdom, not just Great Britain, when compared with the UK’s biggest selling full sugar cola.
Georgina Meddows-Smith, UK Marketing Director for Pepsi Beverages, commented: “We are so excited to reveal the outcome of the 2022 Pepsi MAX Taste Challenge. This year’s results are the best we’ve seen, proving that the great taste of Pepsi MAX truly triumphs.
"Even more significant is how a challenge like this really challenges the public's preconceptions, and makes them think twice about their choices. Not only will they talk about the great taste they experienced, but how they’ll now reconsider the cola they buy.”
The Pepsi MAX Taste Challenge results will be supported by a full digital and out-of-home campaign. This spans Instagram, Facebook, Snapchat, TikTok as well as large-scale bannering formats appearing in key cities across the country.
For full details on the challenge, visit https://pepsi.co.uk/taste-challenge-2022.
*Pepsi MAX Taste Challenge carried out in 2022. Blind sampling with consumers at 38 locations across UK between 03.08.22 and 04.10.22 conducted by iD Limited, N20 & Insights Marketing on behalf of Britvic Soft Drinks Limited. 34,322 consumers blind sampled both Pepsi MAX and Coca-Cola Regular during the Taste Challenge. 24,296 preferred the taste of Pepsi Max to the UK’s biggest selling full sugar cola (Coca-Cola Regular is the UK’s biggest selling cola based on Nielsen value sales dated WE 24th September 2022 TY).
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