Britvic is introducing a refreshing new flavour to its infused sparkling water brand, Aqua Libra, from early April, supported with a new pack design across the range, to add fizz to retailers’ summer sales. Aqua Libra Cucumber, Mint & Lime appeals to consumers’ changing tastes and habits and will help retailers to drive growth in the water plus segment, currently worth £297m1.
Complementing the existing Raspberry & Apple and Grapefruit & Pineapple flavours, Cucumber, Mint & Lime combines a range of on-trend flavours and is crisp and refreshing for the summer months – a crucial period for retailers’ soft drinks sales. With 85% of the population trying to be healthier2 and 53% stating that sparkling flavoured water is a good alternative to traditional carbonated soft drinks3, the UK market is at the beginning of its promising journey into the infused water market, following its explosion in the US.
Phil Sanders, GB Commercial Director At Home at Britvic, comments: “Aqua Libra challenges the rules of soft drinks. It has no sugar, no sweeteners, and no calories, and so is the perfect choice for people who prioritise health but don’t want to compromise on a great taste. Following the introduction of the soft drinks industry levy, we’ve seen a significant uplift in people switching from full sugar drinks into low and no added sugar alternatives across the board, demonstrating that consumers are not afraid to try new low or no calorie drinks.”
Aqua Libra is also introducing a new pack design across the range which will go live in stores from May and help to drive retailers’ sales by increasing visibility on shelves. The new packaging will further highlight that Aqua Libra contains no sugar, no sweeteners, and no calories.
The 330ml Cucumber, Mint & Lime flavour will be available from early April. The campaign will be supported by in-store activation, events sampling and digital.
Notes to Editors:
- Aqua Libra is available in 330ml cans (MSRP: £1.15)
For further press information, please contact the Britvic team at Cirkle.
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
1 Nielsen Scantrack, Total Coverage, 52w/e 16.02.19
2 IGD ShopperVista, Health, nutrition and ethics monthly shopper update – February 2019
3 Mintel, Bottled Water – UK – March 2018 report