Tango is shaking up the soft drinks category with its boldest on-pack promotion yet, offering cash prizes which range from £1 to £10,000, delivered in an outrageously bold Tango way! Debuting from 1 June until the 12 September, the promotion will run across Tango’s core range – Orange Original, Cherry Sugar Free and Apple Sugar Free and is set to appeal to the 57% of Gen-Z shoppers who love to win cash prizes!
Ben Parker, VP Sales, Off-Trade at Carlsberg Britvic, shares: “The Tango brand is now worth £113 million RSV and growing at +7.6% , with over 5.6 million buyers and we're confident that the on-pack promotion will further drive sales for retailers. We know cash is king for Gen-Z, and Tango’s bold personality will help this standout in chillers, from eye-catching packs to the unforgettable prize deliveries. Retailers can expect a real buzz in-store with increased shopper engagement in the face of brilliantly bizarre cash prizes.”
To enter, all shoppers have to do is purchase a participating Tango product and scan the QR code on-pack to be in with a chance of winning up to £10,000. However, these aren’t just any ordinary cash prizes- expect cash frozen in giant Tango ice blocks, torn up cheques and thousands of pennies delivered by the skip-load!
To mark the launch of Tango’s new summer-long competition, a man who knows a thing or two about winning is helping the public do precisely that. Disguised and dressed in head-to-toe orange, Love Island All Stars Winner Casey O’Gorman hit the streets incognito and challenged Londoners to scan for a chance to win the £10K cash prize. The TV star put his marathon-running skills to good use as he darted around the city with a scannable QR code, offering those able to catch him the opportunity to enter the unmissable prize draw.
The Tango Cash Dash & sampling will be taking place again across Manchester, London and Brighton this Summer, driving awareness of the On Pack Competition and giving shoppers a chance to grab some Tango and win up to £10,000 - so keep an eye out for the Tango Man in a city near you!
The Warden will also be back in action from the 9 June as part of Tango’s multi-million pound summer campaign, live across TV, Video on Demand, Online Video and Social. Outdoor posters will also run across the country until August, with outrageously bold activation & point of sale across retailers featuring Tango’s On Pack Competition.
The On Pack promotion is now live until the 12 September across 330ml single cans, 500ml plain and PMP bottles, multipack 8 cans, and 2L bottle formats across all core flavours.
UK, 18+ only. Winning Moments: 00:01 01/06/25 – 23:59 12/09/25. Purchase a Promotional Pack, scan QR code, visit www.tangocashstash.com, submit details & Shake the Piggy to see if you have won a Winning Moments Prize. Purchase required. Prize Draw 1: 01/06/25-05/07/25, Prizes: 3x£1000; 1 x£5000 cash. Draw 2: 06/07/25–09/08/25, Prizes: 10x£500; 100x£100 cash. Draw 3: 10/08/25–12/09/25, Prizes: 1x£10,000; 2x£1000 cash. Prize Draw: All entrants automatically entered into Prize Draw dependent on the Winning Moments Entry Window they entered in. Retain receipt. Internet access, mobile number & email address required. Max 1 entry p/person p/day. 1 entry /purchase. Purchase may be made after entry but must be made before relevant Prize Draw. Max 1 Prize per person. Visit tangocashstash.com/terms for full T&Cs & Prize details. Promoter: Britvic Soft Drinks Limited, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ
