Britvic Ireland is delighted to welcome NEW Club Zero Lemon to the Club Zero family this summer.
With summer finally here, what better way to celebrate one of Ireland’s favourite brands by discovering the legendary lemon taste of NEW Club Zero lemon!
Club Zero Lemon arrives just as the summer gets underway, giving consumers a distinctively zesty fruity zero sugar flavour with no taste compromise.
While Club has been part of Irish life for decades, Britvic Ireland is proud to introduce Club Zero Lemon to its ZERO sugar line-up along with Club Zero Orange, Club Zero Rock Shandy, Club Zero Raspberry as well as the limited edition Club Zero Super Split.
Niamh McArdle, Marketing Manager of Club Orange at Britvic Ireland, said; "We’re excited to bring the delicious Club Zero Lemon to Irish consumers. Research has shown that consumers love Club Lemon and are now looking for those unmistakeable zingy flavours with Zero sugar. That’s why we know Club Zero Lemon is the perfect addition to our zero sugar portfolio. This has been an exciting 2018 for Club Zero so far, with Club Zero Super Split returning for a limited run this summer also.”
The launch will be heavily supported through the summer months with TV, digital, sampling, Trade and consumer press and in store activation.
Club Zero Lemon is available in stores nationwide in 500ml at an RRP of €1.29 and 2litre bottles €2.39.
Club is the number one Irish soft drink in the market and a quintessential Irish brand that has excited and entertained consumers since it was first developed in Dublin in the 1930s. Club is renowned for its superior taste and texture (the 'bits') and now you can discover the great zero sugar taste with the Club Zero range.
For more information about Club Zero Lemon check out the Club Facebook page at www.facebook.com/ClubOrange or visit @ClubOrange on Twitter.
Zero sugar just got tastier!