Win a summer’s supply of Robinsons Ready-to-Drink and £1,500 to revamp your store with Carlsberg Britvic*. Robinsons Ready to Drink range is looking to brighten up retailers’ stores this summer with an exciting nationwide competition. Having recently launched its ‘full-on fruity’ Orange & Mango flavour, the iconic drinks brand is giving three lucky retailers the chance to get their store ready for the key trading season.
The latest Orange & Mango variant brings together the popular taste of orange which already makes up 37% of Robinsons sales1 with on-trend mango, creating a full-on fruity drink made with real fruit and no added sugar. Designed to bring a more exciting twist for those seeking an alternative to plain water, it joins Raspberry & Apple, our number one product growing 10.5% in value year on year2 and Blackberry & Blueberry to complete a refreshing line-up.
Running from 7 July, the winners will be able to make the most of the busy on-the-go soft drinks occasion with stock and a cash prize to spend on their store. Warmer weather drives higher soft drink sales in the convenience channel3, so there’s no better time for retailers to get ready and make the most of this seasonal sales opportunity. Whether that’s optimising chiller space, ensuring availability of key core brands and new innovations, or events and engagement with local communities.
“The launch of the competition is a way to thank and support our retail partners,” said Ben Parker, VP Sales – Off Trade, Carlsberg Britvic. “With the arrival of our new Robinsons Orange & Mango Ready-to-Drink flavour and the key trading season fast approaching, it’s the perfect time to boost visibility and attract shoppers. Ready-to-Drink formats are a key footfall driver for the channel, offering an instant refreshment hit on warmer days. The Robinsons Ready to Drink range continues to gain momentum, growing ahead of the category4 and we're focused on helping retailers capitalise on this momentum for their most successful summer yet."
Retailers will be automatically entered into the competition when they visit Carlsberg Britvic’s At Your Convenience website and pre-order the Robinsons Ready to Drink shelf units here - https://www.atyourconvenience.com/winsummerstock. Robinsons Ready to Drink Orange & Mango is available now across retail channels in 500ml single bottles (Recommended Retail Price £1.79), including Price Mark Packs (Recommended Retail Price £1.15).
*Terms & Conditions (T&Cs) apply Short T&Cs
Short T&Cs:
GB (England, Wales and Scotland), 18+ only. Promotional Period 00:01 07/07/25 – 23:59 04/08/25. No Purchase Necessary. Internet Access Required. Visit www.atyourconvenience.com/winsummerstock and pre-order the Robinsons Ready to Drink (RTD) shelf units to be entered into the prize draw. Max 1 entry per person. Prizes: 3x winners will receive 6x cases of Robinsons Ready to Drink (RTD) stock and a £1,500 payment via bank transfer. Retailers who pre-order the Robinsons Ready to Drink (RTD) shelf units will also receive a kit comprising 2x Robinsons SIS units (providing 4x facings) and one free case of Robinsons Orange and Mango PMP 500ml (12 bottles), while stocks last. Max 1 kit per outlet. 300 kits available on a first come first serve basis. NPN. Registration & email required. Visit atyourconvenience.com for Terms and Details. Promoter: Britvic Soft Drinks Limited.
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1 Nielson IQ RMS, GB_Total Coverage, Value Sales, Robinsons Squash, Orange Flavoured Drinks, Carlsberg Britvic Defined, 52 w/e 22/03/25
2 NielsenIQ, RMS, Sales Value, GB Total Coverage, Total Single Serve Drinks, Total Robinsons RTD Raspberry & Apple flavour, 52 w/e 07/06/25
3 NIQ Scantrack | Impulse, Total Soft Drinks, Sales Value, 52 weeks, weekly WE28/12/2024 | Total Store | Weather: https://www.metoffice.gov.uk/hadobs/hadcet/data/cet_max_2024.txt
4 NielsenIQ, RMS, Sales Value, GB Total Coverage, Total Single Juice Drinks, 52 w/e 24/05/25
