Leading soft drinks manufacturer, Britvic Soft Drinks, is investing in the leisure channel with the launch of a new range of draught dispense solutions.
Soft drinks is one of the fastest growing categories with value sales of £4.1bn and within that, the draught proposition is worth £2.2bn , accounting for more than half (53%) of soft drinks sold in the on-trade. The plans that Britvic has are perfectly placed to capitalise on the lucrative draught opportunity.
The new carbonated draught drink proposition will take an inclusive approach across all aspects of the Britvic dispense offer from the quality of the syrup and technical system to the design of the fonts and glassware, designed to deliver the perfect serve every time, enhancing the overall consumer consumption experience, and ultimately increasing dwell-time and sales.
Variations on developments will be carried out according to outlet size, type and location, but examples include a new 7-litre syrup box to maintain product quality, new innovative font designs, innovative glassware with digital content available to download through the BLIPPAR phone app and staff training and outlet collateral.
Britvic is the first to market with using the interactive BLIPPAR technology directly onto the new Pepsi glassware. Directly from the glass, consumers will be able to unlock exclusive content elevating the entire brand experience and significantly increasing dwell-time.