Britvic is proud to announce that one of its latest innovations, Robinsons Fruit Creations has come out on top of the soft drinks category at the ‘Product of the Year’ awards for 2019, the UK’s largest consumer survey of product innovation based on a survey of more than 10,000 consumers carried out by Kantar TNS.
As lifestyles change and consumer trends evolve, Britvic has put the consumer at the heart of its innovation strategy to achieve long-term sustainable growth. In 2015 the Robinsons brand launched Squash’d to target consumers on the go followed by the launch of Refresh’d, a ready to drink product made from naturally sourced ingredients in 2016. Robinsons Fruit Creations was the next stage of this innovation journey introducing a more premium option targeted at health-conscious adults.
Bruce Dallas, GB Marketing Director at Britvic comments; ‘We are really proud to have been recognised amongst such an impressive line-up of brands. Healthy innovation stole the show at this year’s Product of the Year ceremony and it’s fantastic to see Robinsons’ latest innovation coming out on top in the soft drinks category, as we continue our focus on offering consumers heathier choices that are not only better for you, but taste great too. I’m really proud of the work the Robinsons team have put in’.
Robinsons Fruit Creations has also been nominated for two CIM Marketing Excellence awards celebrating outstanding marketing by organisations.
Britvic continues to focus on offering consumers healthier choices whilst maintaining taste. The company has removed over 20 billion calories from GB diets on an annualised basis since 2013 and is proud to have 99% of its GB owned brands under the sugar levy.
For more information on Britvic’s ‘A Healthier Everyday’ programme, please visit https://www.britvic.com/sustainable-business/healthier-people