Mountain Dew is partnering with video game giant Activision on its latest release, Call of Duty: Black Ops Cold War, to run an on-pack promotion for the second year.
Following strong performance throughout 2020, which saw a +6% value growth year on year for the brand1, the exclusive UK partnership goes live at the beginning of November. Shoppers will be able to reap the benefits of double XP points with every purchase of Mountain Dew, which will enable faster in-game progression for gaming fanatics and an additional sales opportunity for retailers.
The on-pack promotion will be supported with wider marketing execution including in-store activations, placing the brand front-of-mind for shoppers and makes Mountain Dew a must-stock ahead of the new Call of Duty launch.
The limited-edition Mountain Dew bottles will be available from the beginning of November for 13 weeks. Call of Duty: Black Ops Cold War will be available from 13th November 2020. 2XP codes can be redeemed until 31st January 2021.
Notes to Editors:
Mountain Dew MRSP
Mountain Dew Citrus Blast 500ml: £1.54
Mountain Dew No Sugar 500ml: £1.39
*Upon entering the unique code found on pack, customers will activate a 15-minute window in which they will receive 2XP. Customers can use the points to progress through the game more quickly. The promotion is open to those aged 18 and over.
For further press information, please contact the Britvic team at Cirkle.
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781.
Headquartered in Santa Monica, California, Activision is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More information about Activision and its products can be found on the company's website, www.activision.com or by following @Activision.