Luxury mixer brand, The London Essence Co., has launched a new Crafted Lemonade Mixer into the on-trade drinks market.
Premium mixer brand, The London Essence Co., has launched a new Crafted Lemonade mixer, which joins the brand’s existing range of elegant tonics. Available now, the new premium mixer will be available to on-trade stockists to purchase across key national and regional wholesalers in Great Britain, as well as on www.londonessenceco.com
Refreshingly light and perfectly balanced, Crafted Lemonade combines the citric bite of lemon with an exhilarating hit of zesty lime. The flavour is further elevated by the juicy roundness of kumquat and a slight twist of orange for a beautifully balanced aftertaste. The result is a bright and delicate Crafted Lemonade that elevates any premium vodka, gin or whisky, and adds an ethereal sparkle to a cool glass of white wine or Pimms.
Co-founder of The London Essence Co., Ounal Bailey, is incredibly excited about the launch: “We are committed to creating high quality drinks, made using only the best ingredients, and the new Crafted Lemonade from The London Essence Co. is no exception. Our Crafted Lemonade is a fresh take on the traditional drink and encapsulates the essence of what a mixer should be: light, fresh, zesty and perfectly balanced. Enjoyed in a cocktail, our new Crafted Lemonade should be a staple in any drinks collection.”
Melanie Ginsberg, UK Head of Marketing at London Essence, adds: “We’re delighted to launch our highly anticipated Crafted Lemonade mixer just in time for summer, when refreshing and delicious drinks are top of everyone’s list. For the perfect summer tipple that will have customers coming back for more, bars and restaurants should get creative and try our Crafted Lemonade in a variety of drinks, for a unique customer experience.”
The London Essence Co. Crafted Lemonade is available in 200ml bottles to on-trade and online, RRP £22.00 for a case of 24 bottles.
For more information contact Pria Mani at Capture Communications
Notes to editors:
In 1896, the founders of The London Essence Company began to develop exquisite essences for the city’s finest perfume houses. Informed by this innovative heritage, The London Essence today creates luxurious drinks with purest flavours derived from quality ingredients. An ensemble of botanicals is artfully selected by their team of flavour experts and gently distilled until their true essence is captured. The result is a premium mixer that doesn’t cloak the flavour of the spirit it accompanies but rather accentuates it.