Premium mixer and adult soft drinks brand, London Essence, is delighted to announce the launch of its new Crisp Apple Crafted Soda into retail and hospitality venues. The new SKU will launch into major retailers from 23rd April 2025, including Waitrose, Morrisons and Amazon soon followed by Sainsbury’s, as a four-can multipack, RRP £3.50. The new Crafted Soda will also roll out across hospitality venues including as a single serve 250ml can.
With 1 in 2 UK consumers moderating their alcohol intake1, and 43% of consumers stating more interest in premium soft drinks than no and low alternatives2, the expansion of the brand’s Crafted Sodas range allows it to continue to embrace modern drinking and adapt to changing attitudes to socialising, both at home and in hospitality venues.
London Essence celebrates unique and creative blends across its drinks collection, and Crisp Apple is no exception. With notes of freshly picked green apples and fragrant elderflower distillate, this new Crafted Soda provides a refreshingly crisp taste with a juicy yet light and aromatic experience which appeals to a sophisticated palate.
Melanie Ginsberg, UK Head of Marketing at London Essence, comments: “We are thrilled to introduce Crisp Apple to complement our existing line-up of Crafted Sodas with a different flavour profile, offering a refreshing and juicy adult soft drink. Embracing modern drinking and the evolution of changing consumer behaviours is a real focus for us. We developed Crisp Apple to provide consumers with a more premium adult soft drink which appeals to those moderating their alcohol consumption without compromising on taste and the desire for an elevated drinking experience.”
1 KAM Low/No Report 2023
2Mintel Attitudes towards No/Low alc 2022
For more information contact:
Pria Mani at Capture Communications
Email: pria@capturecomms.com
