Carlsberg Britvic is helping retailers drive their Ready-to-Drink (RTD) iced coffee sales within take home occasions through the UK’s fastest growing Ready-to-Drink RTD coffee brand1, Jimmy’s Iced Coffee. Launching a new 500ml glass bottle to the grocery channel, available from 28 May, the new format will first roll out in Waitrose in Jimmy’s Iced Coffee’s Original flavour.
As the sixth fastest growing segment in the soft drinks category2, Ready-to-Drink coffee is now worth £367 million3, and there is room for retailers to continue to build on this. In fact, multi-serve is the second most significant pack format for the category, worth £31 million4. This presents a significant opportunity for retailers to expand their RTD iced coffee offering beyond on-the-go occasions and tap into the at home moment to further grow sales.
The Carlsberg Britvic brand’s new 500ml format provides the category with the perfect option to achieve this. As a unique glass proposition (RRP: £2.50), the expansion is aimed at driving recruitment among new shoppers, while increasing purchase and engagement with current shoppers.
Contact:
For further press information, please contact the Carlsberg Britvic team at Cirkle.
Email: carlsbergbritvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Carlsberg Britvic on 0345 7581781
[1] NielsenIQ RMS, Total Coverage Carlsberg Britvic Defined, Total RTD Coffee, Value Soft Drink Sales, MAT to WE 22/02/2025 – Established (over 1% share)
[2] NielsenIQ RMS, Total Coverage, Carlsberg Britvic Defined, Total Soft Drinks, Value Sales, MAT to WE 12/04/2025
[3] NielsenIQ RMS, Total Coverage, Carlsberg Britvic Defined, Total RTD Coffee, Value Soft Sales, 52 W/E 29/03/25
[4] NielsenIQ RMS, Total Coverage, Carlsberg Britvic Defined, Total Soft Drinks, Value Sales, MAT to WE 12/04/2025
