From November, Britvic’s J₂O Glitterberry flavour is hitting screens for the first time since 2011 with a TV ad for the much loved brand. This festive blend of grape, cherry and winter spices with edible gold glitter was the top performer in its category last Christmas based on rate of sale1, and is back by popular demand, just in time for the festive party season.
The 10 second advert will run from 1st November to 31st December, coinciding with the product arriving in stores earlier than ever to help retailers make the most of the Christmas opportunity. The new TV creative features J2O’s brand ambassador, Mojo, the cheeky Alpaca, who brings a sense of fun to any occasion and encourages people to ‘Find their Mojo’. This time, he’s bringing his pearls of wisdom to festive partygoers and encouraging them be bold and hit the dancefloor with Glitterberry in hand.
A true Christmas staple - in the weeks leading up to Christmas 2017 nearly a third of Glitterberry buyers bought this over any other drink in the category2, making it a unique offering and something shoppers look forward to seeing each year. Alongside the TV ad, Britvic is investing in a heavyweight shopper campaign which includes in-store advertising.
Glitterberry made a huge impact on the category in 2017, when £9 out of every £10 spent on the flavour was incremental to the category3. The variant also falls below the soft drinks industry levy, making it a versatile choice for any social occasion.
Phil Sanders, GB Commercial Director, At Home at Britvic, commented: “We really want to elevate J2O Glitterberry this Christmas, so not only have we brought it back to shelves sooner, but we’re excited to launch its first dedicated TV ad since 2011.
“Consumer research has shown positive feedback not only regarding Mojo the Alpaca, but also the Glitterberry variant which we hope will signal even more popularity for the new advert and in turn boost incremental sales in the grocery sector.”
1 Nielsen, Total Coverage, Adult Socialising (as defined by Britvic), Value ROS, 12 wks, w/e 30.12.17
2 Kantar Worldpanel, Take Home Panel, Total Market, Adult Socialising (as defined by Britvic), 12wks w/e. 31.12.17
3 Kantar Worldpanel, Take Home Panel, Total Market, Adult Socialising (as defined by Britvic), 12wks w/e. 31.12.17