J2O is bringing back its limited edition, J2O Summer Shine - Pear and Guava - supporting the foodservice and licensed sector with the fun and fruity flavour as the hospitality industry reopens outdoors from 12th April.
The J2O summer limited edition Pear & Guava flavour is designed to be enjoyed while socialising, with an exotic burst of guava providing the ideal summer refreshment.
As the eating out market has witnessed a shift towards premiumisation, with 67% of consumers paying more for food or drink1, the new flavour will allow operators to capitalise on this rising trend and take advantage of al fresco drinks and dining.
Adam Russell, director of foodservice & licensed, at Britvic, comments: “J2O Summer Shine Pear & Guava offers customers a fruity alternative to alcoholic drinks, supporting operators in capitalising on the trend for alcohol reduction and health-conscious consumers. The return of the product will encourage consumers to elevate their experience with a more premium soft drink – encouraging them to trade up.”
The re-launch will be supported across the summer through digital and POS.
Notes to Editors:
- J2O Summer Limited Edition Pear & Guava - MRSP: £2.29 singles
For further press information, please contact the Britvic team at Cirkle.
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
1 Mintel: Menu trends, UK - January 2021