J2O, the UK’s No11 iconic juice drink brand, is giving shoppers the chance to win glittering prizes this Christmas with a multisensorial, fun and engaging festive quiz to challenge friends and family.
‘Merry Quizmas’, which is played on Facebook Messenger, features audio, video and picture rounds. Competitors need to answer 10 questions correctly to be in with a chance of winning vouchers which are redeemable in a number of retail and foodservice outlets.
Launching in October and running throughout the festive period until the new year, ‘Merry Quizmas’ will be promoted on seasonal packs of J2O which will include limited edition Glitter Berry. The unique blend of grape, cherry, a hint of spice and edible glitter is back by popular demand this Christmas.
The on-pack Christmas promotion and iconic packaging design will be supported by a £2m marketing campaign that includes a combination of outdoor, digital and activation across point of purchase.
Kevin McNair, Marketing Director at Britvic GB, commented: “This year, we are building on the success of the brand, bringing flavour and personality together and reminding shoppers why J2O is at the heart of key Christmas social moments. We know that people love playing games at Christmas time and Merry Quizmas has been designed to be a shareable experience to help people re-discover their competitive streak when it comes to game playing.”
The Merry Quizmas promotional campaign will feature on the following packs:
- Fruit Blend 275ml, 4pk (MRSP £4.39)
- Orange & Passionfruit and Glitter Berry 275ml, 10pk (MRSP £9.90)