J2O is bringing a taste of summer with the latest addition to its mocktails range – Tropical Punch, a taste of pineapple with a hint of coconut. The new flavour is available from 4 May in a 250ml can format across the grocery channel.
This launch builds on the success of the existing mocktails range, which was originally introduced in 2023 and this mocktail new product development has been incremental to the J2O brand1. The range includes Strawberry & Orange Blossom Mojito, Blackberry & Blueberry Martini and White Peach & Mango Daiquiri. J2O has been a popular choice among consumers seeking soft drink alternatives2 – with 48% of people now looking to moderate their alcohol intake, compared to 36% in 20183. J2O offers a delicious non-alcoholic alternative.
Tropical Piña Colada ranks among the top ten most popular cocktails4, meaning that J2O Tropical Punch will help venues offer customers a great tasting experience – the canned format ensures bartenders are able to produce consistent serves every time, without compromising on taste or quality.
Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “The launch of our new J2O Tropical Punch mocktail provides retailers with an opportunity to offer another refreshing flavour, just in time for summer when people pick up more soft drinks while on-the-go. We also know that in-home socialising is high, and consumers go out much less to manage budgets5. J2O Tropical Punch will provide shoppers with another option to elevate their experience at home – whether that’s a summer barbecue or a big night in.”
J2O Tropical Punch ready-to-drink mocktail is available exclusively from 4 May in Sainsbury’s and other retailers later in the year, for a limited time only. A 250ml can has a recommended
price of £1.29.
1 NielsenIQ RMS| Total Coverage J2O | 52w w/e 28/09/24 | Sales Value
2 Kantar | Worldpanel Division | In-home & Carried out Usage Panel | LDA Sample | 52 w/e 29-Dec-24 vs. 5YA
3 Kantar | Worldpanel Division | Alcovision | Data to 30-Sep-24
4 SUMMER 2024 FLAVOR TRENDS: TROPICAL AND ‘SWICY’, Advantage solutions, 15,04,2024
5 Kantar Worldpanel Usage panel, total food and drink 52w/e 26 Nov 2023
Contact:
For further press information, please contact the Carlsberg Britvic team at Cirkle.
Email: carlsbergbritvic@cirkle.com
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Carlsberg Britvic on 0345 7581781
