It’s been an amazing summer of sport – both humbling and inspirational – and having lived through the Covid restrictions I have appreciated attending sporting events, from grass roots to professional, more than ever. At Britvic plc, we’ve been lucky enough to have ringside seats through our brand partnerships and our customers. We’ve been honoured to see some unforgettable moments – from the Lionesses’ historic footballing success at the UEFA Women’s European Championship sponsored by Pepsi MAX, to the explosive action of The Hundred cricket sponsored by Robinsons, to the picturesque surroundings of the Mount Juliet Estate for the Horizon Irish Golf Open sponsored by Ballygowan Mineral Water. We were there for every moment, cheering them on.
Supporting players and fans is an integral part of our brand values as well as being a key element of our marketing programmes, in a world where brand experiences are paramount. Our partnerships are fundamental to our Healthier People sustainability strategy, and our commitment to healthier hydration. Britvic has led the way when it comes to offering consumers healthier choices and currently more than 90% of volumes sold in the UK as consumed are low or no calorie drinks. This is something that makes me incredibly proud.
While the summer is almost over we can’t wait to see what our sporting heroes will do next – the story is still of course unwritten. What is clear though, is that we’ll be there helping athletes and supporters alike stay hydrated, and every time we see our much-loved brands at a press conference or pitch side, or in the stands, we’ll celebrate.
Matt Barwell | Chief Marketing Officer