The London Essence Company release tickets to The Essence House - a stunning, one-of-a-kind two-floor experience, set to delight drinks enthusiasts, in the epicenter of the world’s biggest celebration of cocktails
Today – The London Essence Company announce that tickets have been released for ‘The Essence House’ - the hotly anticipated drinks experience at the heart of the newly-created Covent Garden hub for London Cocktail Week.
Taking place across two floors of the stunning Carriage Hall, on Floral Street - the pop-up has new and elevated features for 2021 and extended throughout October (2nd – 24th October).
An exciting new addition to The Essence House will include ‘The London Cocktail Week Bar’, a brand-new bar in partnership with the festival open to all members of the public, presenting a full menu of exquisite cocktails, including signature drinks created by bartenders from the UK and Europe, all using London Essence’s luxury mixer collection.
The London Cocktail Week Bar serves exclusively curated Signature Cocktails from £7 for those with a London Cocktail Week wristband, and £10 for those without. In addition to this, the space will also host other experiences that visitors can enjoy, including “Sunday Cocktail Brunches” with Belvedere Organic Infusions.
A first for London Essence – this year, drinks enthusiasts will be hosted in two standout spaces, at the centre of the festival’s celebrations. Inviting guests to engage in unique experiences, designed to win the hearts and minds of cocktails devotees.
On the top floor of Carriage Hall, ‘The Essence House’ will engage visitors in a fully immersive, multi-sensory event, created to inspire imaginations and impart the tools to create cocktails, distinctively designed for individual palates.
The journey begins in ‘The Palate Profiling Room’ - a unique hands-on experience, curated by Dr Rachel Edwards-Stuart - one of only a handful of experts dedicated to the science of gastronomy and flavour perception in the UK. Through a series of interactive taste and aroma tests, guests will be exposed to new ways to reimagine taste – uncovering their sensitivity to sweet, acidic and bitter flavours, to help build a picture of their palate and its flavour preferences.
As guests move through The Essence House, they will enter ‘The Effervescence Room’ – an immersive journey into the world of bubbles, fizz and carbonation and how these sensations elevate the drink experience. Through a series of blind taste tests – guests will gain a deeper understanding of how carbonation effects flavour and how The London Essence Company creates its superior flavours and aromas. With these next level skills, they’ll understand how to reinvent cocktails they create for others too.
Guests will then be led to “The Essence House Kitchen”- an immersive masterclass highlighting the importance of ice, glassware and garnishing. From exploring tips to balancing flavour pairings, to the art of presentation and the impact this has on drinking experiences, visitors will be able to personally handcraft elegant garnishes to add a unique and personal touch to their cocktails. Following garnishing their bespoke drinks, visitors will be able to enjoy this beautifully mixed cocktail that has been perfectly matched to their palate profile.
With the knowledge of their personal profile, the experience will conclude at The London Essence House Bar. An exquisitely designed, relaxed and elegant setting, where guests can enjoy a second complimentary drink. Plus, guests are invited to have a drink on the beautifully lit terrace bar. An opportunity to sit back and enjoy an exquisitely crafted cocktail.
Throughout The Essence House experience, London Essence’s premium mixers from distilled botanicals will be paired with Hennessey VS Cognac, Martin Miller’s Gin, X by Glenmorangie Single Malt Whisky and Belvedere Organic Infusions, as well as Everleaf; a complex non-alcoholic aperitif.
Ounal Bailey, Co-Founder of The London Essence Company, says:
“This year we wanted to take The Essence House and our partnership with London Cocktail Week to the next level.
We are so pleased to be able offer two connected, yet distinctive experiences, within the heart of London’s Covent Garden for drinks enthusiasts, with the aim of inspiring their creativity.
The experiences are designed to inspire, by helping people understand their taste preferences, impart expert skills for creating distinctive cocktails, and of course we will be serving exquisite drinks featuring our exclusive spirits partners.
We’re confident behind the doors of The Essence House, guests will find a truly exquisite drinking experience like no-other at London Cocktail Week and beyond.”
For further information on visiting Essence House please visit www.londonessenceco.com.
Tickets now available from 2nd -24th October for £21.97 per person eventbrite.co.uk
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Notes to Editors:
The experience lasts approximately 45 minutes and tickets should be booked in advance.
About The London Essence Company
The London Essence Company range of exquisite mixers is crafted from distilled botanicals, to deliver the purest flavour.
Founded in 1896, on the banks of the River Thames, The London Essence Company used the expertise gained whilst working for leading perfume houses, to produce high quality essences and flavours for leading food and drink companies of the era. Its secret was using the science of distillation and the art of layering flavours to create natural essences with unmatched depth of flavour and complexity.
In 2016 the London Essence archives were discovered gathering dust and the company was refreshed. Today, inspired by the craft and inventiveness of the original firm, The London Essence Company is able to use these techniques to create an extensive range of tonics, gingers and sodas to create a lighter and more tasteful experience.
London Essence Stockists
The London Essence Company’s full range of soft drinks is available in leading venues across the world including the Royal Opera House, and numerous of the world’s best bars including The Langham, Kwãnt and Donovan Bar in London, The Clumsies in Athens and The Old Man in Hong Kong.
It is available to buy in the UK at selected Waitrose, Tesco and Sainsbury’s stores, and online from £1.85 (500ml).
About Our Partners
Moët Hennessy, the wines and spirits division of LVMH, regroups twenty-five Maisons, recognized internationally for the richness of their terroirs, the quality of their products and the craftsmanship with which they are created. For many years, Moët Hennessy has been committed to its environmental and social program, Living Soils Living Together. The LVMH Group also holds renowned wine estates through “LVMH Vins d’Exceptions”.
Martin Miller’s Gin
Martin Miller’s Gin was founded out of a ‘mad’ idea and obsession to create the world’s best gin. It was the first super premium gin on the market, triggering the gin renaissance when it launched in 1999, and since then has consistently won the most awards of any gin brand in the world. Martin Miller’s Gin challenges the convention of traditional gin production with a unique dual distillation process and heritage – liquid distilled in England from the finest botanicals and blended with the world’s purest water from Iceland.
This inspirational story of transformation found in Martin Miller’s Gin holds a close affinity with the artistic process. From an outlandish vision, a liquid masterpiece was born - from madness to genius. Website : www.martinmillersgin.com
Launched in 2019, Everleaf makes the world’s most complex non-alcoholic aperitifs with depth, aroma, flavour, body & complexity which rival some of the greatest alcoholic brands on the market. One of the bestselling non-alcoholic brands in the UK, Everleaf’s range includes three products anchored to different parts of the natural world: Forest, Mountain and Marine. These act as both inspiration for flavour profiles and sources for key botanicals. Crafted by their unique knowledge of botany and conservation, Everleaf believes what it's created from the natural world should connect you to it, and help protect it.Everleaf Forest, Mountain & Marine
50cl | £19
London Cocktail Week
London Cocktail Week began in 2010 and is the biggest cocktail festival of its kind in the world. To date, the festival has welcomed hundreds of thousands of guests, inspired a new generation of Londoners to demand better drinking experiences and injected millions of pounds of revenue directly back into the London hospitality trade. London Cocktail Week was named within the top 20 most defining moments of the London bar scene over the last 20 years by Cocktail Credentials and won “Best Drinks Event” at The Drinks Business Awards. On an international stage, the festival has become a blueprint for multiple Cocktail Weeks across the world and is universally recognised to be the best example of a cocktail festival globally.
Website : www.londoncocktailweek.com
The Drinks Trust
The Drinks Trust is the community organisation for the drinks industry, offering support and services to help its community thrive, to upskill, to broaden their knowledge, to network and learn from one another. It will also be there to support them in challenging times, with wellbeing and financial assistance. Website: www.drinkstrust.org.uk
Global Bartending Talent Agency is considered a pivotal platform for the hospitality industry and community. It is the brainchild of ex Diageo World Class Manager Dan Dove, and boasts the most diverse selection of talent from across the globe. The platform connects drinks professionals with luxury brands, consumers and each other. Global Bartending also provides specialist consultancy and full execution of brand events, on trade & online strategies. Website: www.globalbartending.com
Capco Covent Garden:
Covent Garden is a leading retail and dining destination and is one of the most vibrant estates in the heart of central London. The area is now home to a wide variety of British, global and independent brands including Chanel, Arc'teryx, Tom Ford, Ganni, Vashi, The Big Mamma Group, Balthazar and SUSHISAMBA, with upcoming openings from Glossier, Reformation and Strathberry. Website: www.coventgarden.london
Capital & Counties Properties PLC (“Capco”)
Capital & Counties Properties PLC (“Capco”) Capital & Counties Properties PLC is one of the largest listed property investment companies in central London and is a constituent of the FTSE-250 Index. Capco's landmark estate at Covent Garden was valued at £1.7 billion (as at 30 June 2021) where its ownership comprises over 1.1 million square feet of lettable space. As at the date hereof, Capco owns a 25.2 per cent shareholding in Shaftesbury PLC. Capco shares are listed on the London Stock Exchange and the Johannesburg Stock Exchange. Website: www.capitalandcounties.com