Pepsi MAX is back on TV ahead of the festive season with its new ‘Christmas Refreshed’ campaign hitting screens from the 2nd November. Following a year that has been anything but conventional, the brand aims to encourage people to refresh their old Christmas traditions and their way of celebrating, with the help of two UK hip hop artists to challenge the clichés – Kamakaze and TrueMendous.
The energetic TV advert reimagines the sounds of Christmas and builds on the brand’s previous rap advert, which carried the tagline ‘FOR THE LOVE OF IT’ and focused on the delicious, fizz-poppin’ taste of Pepsi MAX. The new creative builds on the typographic style of the original content with integrated shots of the talent, showcasing what a refreshed Christmas looks like and encouraging people to choose the bold way with Pepsi MAX this season.
Following on from the brand’s pack redesign and TV creative for its much-loved flavours; Cherry, Raspberry and Ginger, earlier this year – the festive ad focuses on the original Pepsi MAX and is set to keep the brand front of mind with shoppers. It will also be supported by disruptive out-of-home artwork and powerful digital content, inspiring people to hit refresh this Christmas.
The OOH artwork features the artists’ lyrics from the TV advert, along with cheeky references ‘Time for a Christmas Refresh’ and ‘Out with the old taste the bold’. As part of the wider campaign, Pepsi MAX includes social activations showcasing the meaning of Christmas Refreshed across the winter months.
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