Premium mixer brand The London Essence Co. is launching a new Pink Grapefruit Soda which joins the brand’s existing range of elegant tonics, crafted sodas and delicious gingers. From 8th April 2022 the new premium mixer will be available for global on-trade stockists to purchase across key national and regional wholesalers.
Innovators in the premium mixer market, London Essence’s team of flavour experts worked on over 40 iterations of the recipe to ensure they achieved a masterpiece that delivered a symphony of experiential aromas and exquisite flavours, allowing it to stand out amongst existing grapefruit sodas in the market.
This new addition to the London Essence crafted soda collection has been perfectly orchestrated to deliver a symphony of aroma and flavour by blending crisp and zesty high notes with savoury undertones, notably the addition of lime leaf distillate which delivers a contrast to the sharp grapefruit for the perfect finishing note. The result is a delicious and flavourful soda that elevates any premium Tequila, Vodka or Rum, to provide a light yet elegant take on the popular Paloma, Vodka Soda or Mojito.
Co-founder of The London Essence Co., Ounal Bailey, spoke about the excitement of launching the new flavour, saying: "Ingrained in our ethos is an uncompromising commitment to quality flavours and the new pink grapefruit soda from The London Essence Co. is no exception. Our team has created a new drink that encapsulates the essence of what a pink grapefruit mixer can be, matching the rest of our collection on delivering the experience, quality, and taste our customers love. So as the warmer days of spring arrive, Pink Grapefruit cocktails have never tasted so good."
The London Essence Co’s UK Brand Ambassador Andrea Brulatti says “This launch has been highly anticipated and takes place as the Paloma continues to gain popularity as a cocktail, climbing 22 places since 2020 to become the 14th best-selling cocktail globally. Bars or restaurants looking to craft the perfect Paloma cocktail should look to The London Essence’s new pink grapefruit soda to deliver a next level experience for customers.”
Notes to editors
For more information contact Pria Mani at Capture Communications
In 1896, the founders of The London Essence Company began to develop exquisite essences for the city’s finest perfume houses. Informed by this innovative heritage, The London Essence today creates luxurious drinks with purest flavours derived from quality ingredients. An ensemble of botanicals is artfully selected by their team of flavour experts and gently distilled until their true essence is captured. The result is a premium mixer that doesn’t cloak the flavour of the spirit it accompanies but rather accentuates it.
 The World’s Best-Selling Classic Cocktails 2022. Quantitative research, world top 100 bars.