Britvic is bringing back two festive favourites ahead of the winter season to help retailers drive sales in the run up to Christmas; J₂O Glitterberry and Robinsons Crushed Apple and Cinnamon Cordial.
With 63% of shoppers looking for ideas and inspiration to make Christmas feel more special this year1, both products are perfectly placed to drive excitement throughout the festive season after a challenging time for many. With consumers turning to trusted, well-known brands that they feel confident in throughout the course of the pandemic, special editions from J₂O, the UK’s number one adult soft drink2, and Robinsons will help retailers offer even more choice in the soft drinks aisle.
Ben Parker, At Home Commercial Director at Britvic, comments: “With families and friends likely to be spending more time at home this Christmas than in previous years, J₂O Glitterberry and Robinsons Crushed Apple and Cinnamon Cordial will definitely help retailers get their shoppers into the festive spirit.
“Socialising in the house has increased during lockdown, with 1.4 billion at home social soft drinks occasions for adults, up +28%3. This shows no signs of slowing down in the run up to Christmas, with small gatherings likely to take place in households as opposed to pubs and restaurants, where government restrictions allow. This gives retailers the opportunity to really upsell big night in and quality family time occasions, with larger pack formats in these two festive launches.”
Robinsons Crushed Apple and Cinnamon Cordial is a popular choice around the festive season and the option of serving it warm is a real point of difference within the cordials segment, making it the perfect soft drink product as the colder months approach. J₂O Glitterberry is already well-established within the adult soft drinks segment, worth over £1.5m in the run up to Christmas and growing YoY with volume sales up +3.9%4 and household penetration up +7.5% last year5. This year the product will be supported by the return of Mojo, the cheeky alpaca, with an outdoor and digital campaign that will reach over 19.2m6 people over the winter period.
Stocking both J₂O Glitterberry and Robinsons Crushed Apple and Cinnamon Cordial will appeal to those looking for a great alternative to reduce alcohol consumption, while encouraging shoppers to trade-up over the festive period. The products are available to retailers now.
Notes to Editors:
J₂O Glitterberry is available in:
- 4pk: MRSP £4.29
- 6pk: MRSP £6.50
Robinsons Crushed Apple & Cinnamon Cordial is available in:
- 500ml Bottle: MRSP £2.49
For further press information, please contact the Britvic team at Cirkle.
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
1 SAVVY SHOPPER PANEL MAY 2020
2 Nielsen RMS, Total Coverage, Values Sales - Adult Socialising (as defined by Britvic), MAT to 25.01.20
3 Kantar AH Consumption occasions – 12 weeks to 17th May 2020 (8 weeks in lockdown, and the 4 weeks before) vs YA
Note: In Home socialising = occasions described by the consumer as “celebration”, “social”, “together time”, “romantic”, “treat”, “relaxing”, “special”
4 Nielsen Scantrack, Total coverage, Volume % Chg, 12 w/e to 28th Dec 2019
5 Kantar WPO, Take Home Panel, Penetration % Chg vs YA, 12 w/e to 29th Dec 19
6 M/Six media planning tool eTelmar Media Planner Touchpoints 2019 survey, September 2020