Case study – Aqua Libra Co
Sustainability means looking beyond the bottle to deliver a range of delicious healthier choices straight to the consumer. We need to provide sustainable solutions to reduce single-use packaging, cut water usage and minimise our carbon footprint. Britvic is now well placed to capitalise on this trend by providing great tasting, healthy, sustainable hydration through Aqua Libra Co.
Aqua Libra Co expands Britvic’s presence in the water category through its range of state-of-the-art smart touch taps offering hot, cold and sparkling water. Utilising Britvic’s micro-dosing technology, Aqua Libra Co pure water is infused with delicious flavours such as Peach & Raspberry and Cucumber, Lime & Mint.
Flavouring billions of water occasions is one of Britvic’s four strategic pillars. While we continue to do this at home with our family favourite flavour concentrates, Aqua Libra Co means we can reach more people on the go. Consumers can fill their glasses or long-life bottles with delicious flavours, confident that they are making a good choice for themselves and the planet.