This summer, 7UP is linking up with Uber Eats as part of an exciting partnership, including an on-pack promotion giving consumers the opportunity to win Uber Eats vouchers, 50% off an Uber Eats grocery shop, or a free 2L bottle of 7UP free every minute, from mid-May 2022 to mid-September 2022. The partnership and promotion will work to boost the visibility of the 7UP brand and its suitability for social food moments, whilst supporting retailers in unlocking additional soft drink sales opportunities.
Ben Parker, at home commercial director at Britvic, comments: “We are thrilled to be partnering with Uber Eats over the summer, especially considering that 27% of soft drinks bought through food deliveries are flavoured carbonates. As the demand for rapid delivery continues, this strong partnership is a fantastic opportunity to boost the visibility of 7UP as the ideal accompaniment to an evening meal, putting the brand front of mind for future shopping missions. The 7UP brand is worth over £70m, making it the perfect choice for the on-pack promotion, as we aim to establish an even stronger link between food occasions and soft drinks.”
Alex Troughton, Head of Grocery and New Verticals at Uber Eats UK also commented "At Uber Eats we want to empower our customers to get whatever they want, whenever they want. We’re excited to be partnering with 7UP to offer their customers the chance to get great deals on their first grocery order on Uber Eats."
Each promotional can or bottle will display a QR code that consumers can scan for a chance of winning delicious prizes with Uber Eats or via 7up.co.uk/moments. 7UP and Uber Eats will also be supporting the promotion via an Outdoor and digital campaign and on the Uber Eats app across the Summer, which will to help to drive awareness and visibility of the 7UP brand, reaching around 90% of CSD category buyers.
Notes to Editor
Terms and Conditions
UK, 18+. 00:01 17/05/22 – 23:59 17/09/22. NPN. To enter, scan QR code on promo material or visit 7up.co.uk/moments directly, enter microsite & details. Max 1 prize a person a category over promo & 1 entry a person a day. Prizes: 7,439 x Uber Eats (“UE”) vouchers worth £25 and 171,060 7up Free 2ltr PET, or new UE customers only, 50% off (min. spend of £20, max. redemption of up to £16 through 50% offer excl. alcohol, tobacco & delivery) first UE grocery order via UE app (restrictions & fees may apply: t.uber.com/EATST&Cs). Wrap up draw on 7/11/22. Visit 7up.co.uk/moments for Full T&Cs
- 7UP Free 330ml can
- 7UP Free 500ml PMP
- 7UP Free 1.5L
- 7UP Cherry 2L
- 7up Cherry mp6 & mp8 cans
- 7UP Cherry 500ml
- 7UP 330ml can
- 7UP 500ml PMP
For further press information, please contact the Britvic team at Cirkle.
Tel: 01494 731 750
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
 Lumina – Occasions by HOW – delivery company used and WHAT – Cola/lemonade/mixer brand – 12w/e data to 27.2.22
 Nielsen IQ RMS, Value sales, Total Coverage Britvic Defined, MAT, 52 w/e 26.03.22 (£70.16m 7UP Free+7UP Regular)