The starting point of our business is understanding how we can best meet the diverse requirements of our consumers and customers. We aim to build a longer-term view – understanding emerging trends and the wider context the category operates in, as well as current consumer needs.
Consumer insight
We are committed to producing high-quality soft drinks that are sourced and manufactured in a fair, ethical and environmentally responsible way. We take a global approach to sourcing the raw materials we need in the manufacturing of our brands.
Sourcing
We are committed to ensuring that our employees work in safe environments that support their health and wellbeing. We also work with carefully selected manufacturing partners to produce our smaller brands, innovate on new packaging solutions and deliver additional capacity.
Manufacturing and distribution
Our customers are essential to our business as our main route to market, and as partners on joint business plans where we can create shared value. We share our expertise with our customers to drive category growth. We engage regularly with customers through face-to-face meetings, conferences and events, webinars and hosting customer facing websites.
Customers
We invest in and deliver award-winning advertising and marketing campaigns, and this work is critical to the success of our own international portfolio of owned brands and PepsiCo brands. Our marketing complies with all relevant Britvic policies which set out the principles we adopt in all marketing and advertising activity globally.
