Responsible marketing & consumer education

As a responsible business we recognise the influence of our marketing activity on people, particularly the young, and we are committed to marketing our drinks responsibly. In the last year we launched our Responsible Marketing Code across the business and have committed not to advertise to under 12's, use licensed characters in our advertising or associate our brands with online games. Our advertising will always lead with our no or low sugar products.

We produce a number of educational resources and we continue to support Media Smart, a not-for-profit organisation that develops and provides free of charge educational materials to primary and secondary schools in the UK in order to help children think critically about advertising. Media Smart also launched a parent guide around advertising and social media, and these resources are designed to aid parental conversations with children.