Active lifestyles

Regular physical activity is paramount to achieving a healthy lifestyle. Not only does it help us with our physical wellbeing but its also been proven to contribute towards a happier life!

We continue to encourage active lifestyles through our marketing campaigns and brands and last year we inspired 2.6million people to actively play together. Via campaigns like our global partnership between Robinsons Fruit Shoot and international events organiser Tough Mudder, we are jointly holding unique Mini Mudder events for children across our international markets.