Promoting healthy lifestyles
Fruit Shoot Teisseire joins the Tour de France
This year, two of our Britvic brands, Teisseire and Fruit Shoot, boosted the excitement of the crowds that lined the Tour de France route by following the route with a Teisseire Fruit Shoot caravan. The five million children who lined the route in France watched in awe as trampoline and BMX acrobats gave amazing demonstrations.
To reinforce its ‘get active’ message, on six stages of the Tour, Teisseire Fruit Shoot organised a hip hop and break dance competition for children aged between four and eighteen. The competition, as well as the half a million frisbees which were given away, were greeted enthusiastically by the public.