International brand distribution
The International Business Unit distributes Britvic brands beyond its major operating countries to over 50 overseas markets.
In partnership with local companies through franchise, distribution or licensing arrangements, it exploits the global potential of our kids, family and adult brands, specifically Robinson’s Fruit Shoot and the Teisseire range of products.
Brands can be distributed either through full franchise agreements such as in the US and Australia, through exports either direct to retailers in market and the travel channel or via local distribution partners, or via managed production and distribution agreements which is the case in India.
A key part of Britvic’s growth strategy, the International business unit embraces Britvic’s production expertise and innovations to seize market growth opportunities whilst also developing market specific products and formulations to exploit local market trends.