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Britvic International exploits the global potential of our kids, family and adult brands in exciting markets through franchise, distribution or licensing arrangements.
Brands can be distributed either
through full franchise agreements such as in the US and Australia, through
exports either direct to retailers in market and the travel channel or via
local distribution partners, or via managed production and distribution
agreements which is the case in India.
A key part of Britvic’s growth strategy, the International business unit
embraces Britvic’s production expertise and innovations to seize market growth
opportunities whilst also developing market specific products and formulations
to exploit local market trends
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