MiWadi

MiWadi is a truly iconic Irish brand and it continues to go from strength to strength in the marketplace, appealing to all age groups. From small beginnings in 1927, when it was filled by hand in Nassau Place and distributed by horse and cart, MiWadi is still produced in Dublin to this day and is a key brand in the Love Irish Food campaign.

Over 320 million refreshing glasses of MiWadi are consumed every year …. It’s not your Wadi, It’s MiWadi!

Market

MiWadi is Ireland's Number 1 Dilutes brand and has grown by 10 value share points over the last three years.

Brand values

MiWadi is at the heart of a child’s imagination. We look at the world through the eyes of a child, are trusted by and familiar to Mum and suitable for all the family to enjoy.

Interesting facts

• MiWadi is Ireland's most loved fruit squash and is 87 years old!
• 7 out of 10 households in Ireland buy Dilutes
• 80% of MiWadi Sales are No Added Sugar variants 

Recent MiWadi Activation

September – October 2013
Host a MiWadi Halloween Party to Help Temple Street!
MiWadi proudly supported Trick or Treat for Temple Street. With 1.3 million limited edition, Halloween themed MiWadi Temple Street promotional packs in trade from September 2013, featuring across a selection of Single and Double Concentrate variants, MiWadi called on families nationwide to cast a great spell for children all over Ireland and help raise funds for Temple Street Children’s Hospital. 

July – August 2013
MiWadi MiParty

An exciting campaign from MiWadi, which allowed you to design and potentially win your own personalised kids party. The MiWadi MiParty campaign encouraged consumers to release the MiWadi Genie at www.miparty.ie. He then granted children and their parents three wishes to help them have fun designing their very own party together.

Check out www.miparty.ie and release the Genie – the competition element has now closed but you can still create your very own personalised party.

Product Info

MiWadi is available in two formats:
Single Concentrate comprises eight fruity flavours - Orange, Orange & Pineapple, Lemon, Lime, Blackcurrant, Summer Fruits, Tropical and Apple & Blackcurrant. Available in 1L and 2L bottles, the range is offered in No Added Sugar and Regular varieties.
Double Concentrate comprises five tasty, refreshing, No Added Sugar flavours - Orange, Orange & Pineapple, Summer Fruits, Tropical and Blackcurrant. Available in 1L bottles.

MiWadi is prepared with sun-ripened fruit, contains real fruit juice and offers tasty refreshment and a simple, great way to make drinking water fun for consumers and their kids.

Where you can get it

MiWadi Fruit Squash is available nationwide in supermarkets and convenience stores.

Website

www.miwadi.ie
www.facebook.com/MiWadiIreland