Fuelling athletic performance since 1965.
Gatorade is bottled and distributed by Britvic in Britain as part of a licensing agreement with PepsiCo.
Gatorade's origins date back to 1965 on the campus of the University of Florida. The coach of the college's American Football team- the Florida Gators - approached his friends in the Science faculty with a problem. His players were so affected by the Florida heat that they were unable to perform at their best.
In 1969 Gatorade became the official drink of the American National Football League (NFL), a title it still holds to this day.
Sixteen years later, the Gatorade Sports Science Institute (GSSI) was founded in Barrington, Illinois, with the aim of sharing knowledge on sports nutrition and exercise science that enhances the performance and well-being of athletes.
Today, Gatorade is the sports drink chosen by more professional athletes than any other brand. It's the drink chosen by Arsenal, FC Barcelona and Liverpool FC, the NFL and the NBA to name a few.
Gatorade has been scientifically formulated to provide athletes with a carbohydrate-electrolyte solution that enhances the absorption of water during physical exercise and contribute to the maintenance of endurance performance during prolonged endurance exercise.
Available in three great flavours - Tropical Burst, Orange and Cool Blue.