Dafruta, the number two brand in the liquid dilutes category, has a strong regional heartland and is available in PET, Tetra and cans. Established in the 1980s as a mid-range price offering, dafruta now has 20% market value share of liquid dilutes and is also available as an ready-to-drink (RTD) in the children’s category and in RTD nectars, where it has 4% market value share of RTD nectar drinks.

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