7Up is a lemon and lime flavoured, non-caffeinated soft drink, which is bottled and distributed by Britvic in the UK on behalf of PepsiCo.

Lemon, lime and plenty of fizz – that’s the key to the enduring popularity of 7Up. The light, refreshing flavour of 7UP is a result of its 100% natural fruit flavours and zero colourings, preservatives or caffeine.

First produced in in 1929, 7Up was created by Charles Leiper Grigg. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929.

Today, 7Up remains the true original and is also available as 7Up Free and 7Up Cherry.