Britvic low and no sugar portfolio of drinks helps SUBWAY® to meet NHS sugar targets

24 Apr 2017

The SUBWAY® brand meets 2016/ 2017 CQUIN PHE NHS targets:
Brand announces its first low/no sugar beverage store trialsi
across 12 hospital sites

24th April 2017: Today, the SUBWAY® brand is proud to announce its 12 NHS franchised stores at hospital sites have met the relevant criteria relating to food and drink sold on NHS premises for the 2016/2017 CQUIN (Commissioning for Quality and Innovation) targets.

At the same time, the brand has exceeded the forthcoming CQUIN target announcement, by only serving no sugar and reduced sugar beverages in these stores. This roll-out exceeds the deadline for voluntary implementation detailed in the 2017/2018 CQUIN targets, as set-out by NHS England.

This was made possible by the brand changing over to a new beverage partner alongside putting in place a comprehensive programme that provided its corporate and individual franchisees with the necessary tools and information to comply.

After partnering with Britvic and PepsiCo beverages, SUBWAY® stores removed high sugar drinks, in favour of no sugar and reduced sugar dispensed or bottled options only. This is part of an inaugural trial that will help determine the shift in customer behaviour and sales impact as a result of the no sugar and reduced sugar roll-out.

All NHS England CQUIN required changes have been implemented by their individual or corporate (Compass Group and Sodexo) franchises as of 1st March 2017 across all hospital sites in England, Wales and Scotland.

In summary:

  • Only no sugar and reduced sugar dispensed drinks and bottled variants or water stocked in fridges
  • No bundle offers available for cookies or crisps
  • ‘Help yourself impulse buy’ cookies and crisps removed from the till area
  • Healthier ‘crisp’ options available which include lower fat Baked, Sunbites and Popcorn varieties
  • Apples provided as an alternative snack option alongside the current BEAR Pure Fruit Yoyos

Peter Dowding, Country Director for the UK and Ireland said: “This action builds upon the strong healthier-for-you food-on-the-go credentials the brand already has in place. It further demonstrates our commitment to providing a better food environment in hospitals to patients, staff and visitors.”

All SUBWAY® stores in the UK feature the following information:

  • Calorie labelling on menu panels
  • Nutritional posters displayed in-store highlighting calories, fat, saturates, sugars and salt
  • Low Fat logo next to Low Fat Subs
  • Heart Research UK ‘heart’ logo, which supports a customer’s choice of a Low Fat Sub
  • 2 of your 5 a day logo
  • Messaging that all Subs can be made into a salad

These help to prompt customers to make healthier decisions in choosing those items not high in Fat, Saturates, Sugar and Salt.

Editors Notes:

The SUBWAY® brand

  • The SUBWAY® brand is the world’s largest submarine sandwich franchise, with more than 44,000 locations in more than 112 countries.
  • Headquartered in Milford, Connecticut, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey, which has made it possible for thousands of individuals to build and succeed in their own business
  • SUBWAY® is a Registered Trademark of Subway IP Inc. ©2017 Subway IP Inc.
  • The SUBWAY® brand is a committed partner to the UK Government’s Public Health Responsibility Deal and is the only QSR to have endorsed eight of the nutrition-related pledges. The SUBWAY® brand has reduced salt, eliminated trans fats, displayed energy information on menu boards, cut KJ/Kcal across the product range, increased access to fruit and vegetables as part of a balanced diet and reduced saturated fat.

iBased upon PHE CQUIN no/low sugar criteria

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