Pepsi MAX® announces new flavour: Pepsi MAX ginger now available in the uk

22 Mar 2017

Pepsi MAX®,the beverage known for its great cola taste with no sugar, announces the addition of an exciting new flavour: Pepsi MAX Ginger; the first cola and ginger combination to hit the UK market.

Pepsi Max, always on the hunt for new trends, taps into cola fans’ desire for big, bold and interesting flavours. Pepsi MAX Ginger is a distinct new flavour that provides a genius combination of refreshing no sugar cola paired with an invigorating and warming ginger taste.

Packaged in a distinct black and golden bronze design, the Pepsi MAX Ginger line-up will include 330ml cans, 500ml, 600ml, 1.5L, 2L, 6x330ml cans and 8x330ml cans to be sold in Grocery, discounters and convenience from 6th March.

The launch of Pepsi MAX Ginger will be supported by a high-investment marketing campaign, focusing on the brand’s New Taste strapline. Throughout June and July, Pepsi MAX Ginger will be part of a Pepsi MAX Taste Campaign featured on TV, Outdoor and Digital. A nationwide sampling campaign will also deliver close to one million perfect serves of Pepsi Max Ginger, raising awareness and driving further trial. Within Grocery accounts, Pepsi MAX Ginger will be promoted with full in-store path to purchase, driving trial with standout creative linked to the TV advert.

Kevin McNair, Marketing Director at Britvic GB, which distributes PepsiCo-owned Pepsi in the UK, says: “Of the 16million people buying cola in the UK, 16% of them also buy ginger-flavoured drinks, so the opportunity Pepsi MAX Ginger provides for our trade customers in the UK is huge. Great taste is integral to the brand so it was vital to get the flavour right with this innovative new product and we’re delighted with the end-result. Not only does it taste great on its own and in mixed drinks, it also contains no sugar just like the other drinks in the Pepsi MAX range, giving added appeal to consumers looking for great tasting refreshment without a high sugar or calorie content. We’re confident Pepsi MAX Ginger is going to bring some real excitement to the cola category and we’re looking forward to seeing how Pepsi MAX Ginger helps our customers in the Grocery channel to boost their sales in the coming months.”


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