Britvic to review frontline creative agencies across brand portfolio
16 Mar 2017
16th March 2017: Today, leading soft drinks company Britvic announced a review of their lead creative agency roster, as part of plans to streamline agency support services.
With an iconic brand portfolio that includes Robinsons, drench, Tango J2O and Fruit Shoot, Britvic is the largest supplier of branded still soft drinks in Great Britain.
The current roster of incumbent agencies comprises BBH, Iris and 101 London, though Britvic will now focus on forming a roster of two frontline agencies: one to lead their portfolio of Adult brands and one to lead their portfolio of Kids and Family brands.
Matthew Barwell, CMO at Britvic said: “We have had a long and fruitful relationship with BBH which has resulted in some of our most iconic work over the years, and whilst 101 and Iris are more recent partners they have also played a key role in providing strong creative stewardship to our stable of brands.
“ As our market dynamics continue to shift, and as we grow internationally we feel the time is right to ensure that we have the right strategic partners in place to take us into the next phase of our business and to ensure we continue to deliver brilliant creative work.”
BBH has taken the decision not to re-pitch and Ben Fennell, CEO at BBH London said:
"We are proud of the work we've produced for Britvic over the years, however now is the right time for both parties to move on, so we will not be re-pitching. We wish Britvic all the very best for the future.”
The review and open pitch process will be led by Britvic with support from agency intelligence provider Creativebrief, with a decision expected by July.
Notes to Editors
- For more information about Britvic, please contact Stephanie Blott at Stephanie.email@example.com or call 07808 097 680
- For more information about Creativebrief and the tender process, please contact David Sanger at firstname.lastname@example.org or call 0207 478 8200
Britvic is one of the leading branded soft drinks businesses in Europe. The company combines its own leading brand portfolio including Robinsons, Tango, J2O, Fruit Shoot, Teisseire and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea which Britvic produces and sells in GB and Ireland under exclusive PepsiCo agreements.
Britvic is the largest supplier of branded still soft drinks in Great Britain (“GB”) and the number two supplier of branded carbonated soft drinks in GB. Britvic is an industry leader in the island of Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire and Pressade and in Brazil with Maguary and Dafruta. Britvic is growing its reach into other territories through franchising, export and licensing. Britvic's management team has successfully developed the business through a clear strategy of organic growth and international expansion based on creating and building scale brands. Britvic is listed on the London Stock Exchange under the code BVIC and is a constituent of the FTSE 250 index.