Britvic Ireland appoints new ad agencies
10 Apr 2017
10 April 2017: Leading soft drinks company Britvic Ireland has appointed a number of new agencies for its strong portfolio of Irish brands. Havas will manage the Club Orange and Miwadi brands while Target McConnells will manage the Ballygowan brand. Both agencies have been selected to manage ATL and Digital for the respective brands.
Britvic’s below the line services will be covered by Mixtape Marketing and the Marketing Hub while Oliver Marketing Ireland will be retained as their in-house Artwork and Print Management Agency across all our brands.
The appointments follow a very competitive pitch process following a strategic decision from Britvic to reform its agency eco system. The pitch process included all incumbent agencies on each brand.
Leonie Doyle, Marketing Director at Britvic Ireland Ltd commented: “We are delighted to welcome Havas and Target McConnells on board and look forward to working together and continue the great work which has been done.
I would like to thank Chemistry and TBWA for the great work they have done with the brands. We have worked with both agencies for many years and they have been strong partners for us in our growth and we are very grateful.
As our market dynamics continue to shift, we need to ensure that we have the right strategic partners in place to take us into the next phase of our business and to ensure we continue to deliver brilliant creative work.”
The review and open pitch process was managed internally by Britvic.