Ballygowan goes gold in fundraising drive to support the fight against cancer
06 Apr 2017
Caroline Hyde, Marketing Manager; Rozanne Purcell; Donal Buggy, Head of Services & Advocacy, The Irish Cancer Society; and, Rachel Purcell
Thursday 6th April 2017: Ballygowan has officially unveiled a major new campaign to support increased cancer awareness and fund vital cancer support services for those who battle against the disease each day. Working with the Irish Cancer Society in the Republic of Ireland, and its campaign partner Marie Curie Cancer Care in Northern Ireland, Ballygowan is aiming to raise €150,000 across the island of Ireland over the next five months.
Ballygowan has invested €500,000 into ‘Ballygown Gold’, which will be supported by a campaign including PR and above the line supported by popular model and food blogger Rozanna Purcell and her sister Rachel. The Ballygown Gold campaign will include; TV, in-store theatre, promotions, trade press and digital activity.
At the heart of this pledge, there is a concerted effort to help the Irish Cancer Society in their mission to achieve a future without cancer in Ireland. To support this campaign, Ballygowan has unveiled exciting plans to turn their labels from blue to gold. From now until August, labels on the biggest selling lines will feature a special gold label and a donation for every bottle sold, will be made to cancer services.
The funding raised through the gold label bottle, will go towards supporting the Irish Cancer Society’s Night Nursing service, 13 Daffodil Centres and Cancer Nurseline 1800 200 700. This is a unique campaign that sees Ireland’s leading water brand working with Ireland’s leading cancer charity to deliver a message of empowerment and hope for all cancer patients and their loved ones. The campaign will be fronted by popular model and food blogger Rozanna Purcell and her sister Rachel, who bravely battles cancer on a daily basis.
Leonie Doyle, Director of Brand Marketing at Britvic Ireland said; “The Irish Cancer Society is a beacon of hope for those fighting cancer and their families. This campaign empowers Irish consumers to provide much needed support. Ballygowan is a proud Irish product with a strong heritage and we hope that consumers trust in our brand will translate into much needed support for the fight against cancer in Ireland. It is a privilege to work with the Irish Cancer Society to support them in achieving their vision of a future without cancer.”
Ballygowan Gold is available in local convenience stores and supermarkets nationwide in 500ml, 750ml, 1L and 2L bottles until August 2017.
Join us in the fight against cancer and ‘B part of it’ by picking up a limited-edition Ballygowan Gold bottle in store between now and August.
For further information, please contact:
Tel: 01- 498 0300
Notes to editors:
Cancer in Ireland Statistics:
- By 2020 one in two people in Ireland will get a cancer diagnosis in their lifetime.
- In Ireland 40,000 new cases of cancer will be diagnosed this year.
- Most recent statistics from the National Cancer Registry of Ireland show that 36,759 people were diagnosed with cancer in 2013, 17,934 men and 18,825 women.
- Cancer accounts for over one-quarter of the annual death toll and is the second most common cause of death in Ireland.
- 59% of men and 60% of women diagnosed with cancer currently survive for five years and longer.
- Up to 40% of all cancers are preventable through lifestyle changes alone. For more information on how to reduce your risk of cancer see the European Code Against Cancer.
Source: Irish Cancer Society and National Cancer Registry of Ireland.
About the Irish Cancer Society: The Irish Cancer Society is Ireland’s national cancer charity. The Irish Cancer Society provides information, support and care to those with, and affected by, cancer all over Ireland. Our services are professional, confidential and free of charge. We are almost entirely funded through the generosity of the public and receive just 2% of government funding.
Over the course of 2016 the Society’s Night Nursing service provided 8,008 nights of end of life care to 1,934 patients around the country. We offer up to 10 nights of care for each patient, enabling them to stay at home during their final days.
Our Freephone Cancer Nurseline 1800 200 700 and 13 Daffodil Centres around the country offer information and advice to cancer patients, their families, and friends. Over 42,000 people availed of these services in 2016. For more information see www.cancer.ie
About Marie Curie Cancer Care Northern Ireland:
Marie Curie Cancer Care is a leading provider of end of life care in Northern Ireland. 144 Marie Curie Nurses worked in communities across Northern Ireland between 2012 and 2013, along with a hospice in Belfast.
Between 2012-13, Marie Curie Nurses, doctors and other healthcare professionals cared for over 2,000 people with a terminal illness as well as provide support for their families. The care we provide is free of charge and available to anyone with a terminal illness, not just cancer.
As a world leader in researching better ways to care for patients at the end of life, Marie Curie Cancer Care also campaigns for better end of life care in Northern Ireland. In particular, it believes that everyone should have the choice to die at home.
About Britvic Ireland:
Ballygowan is part of Britvic Ireland, the number two soft drinks business in Ireland with 24% of the market. The company has a proud brand history that spans over 240 years. Its powerful portfolio of market-leading brands includes other Irish favourites such as MiWadi, Club and TK which have been trusted and enjoyed by Irish people for generations.
Ballygowan remains the brand leader within the Irish bottled water market with approximately 20% share in grocery, 60% in licensed trade and 40% in the water cooler market.
The Ballygowan bottling plant in Newcastle West, Co. Limerick, is one of the most modern facilities of its kind, incorporating a modern design into a stunning rural environment in a successful manner. Dedicated exclusively to bottling Ballygowan, the automatic bottling line operates at speeds of up to 600 bottles per minute. The capacity of this plant on one eight-hour shift is approximately 600,000 bottles of Ballygowan products. Approximately 50 million litres of water are distributed from the plant each year.