Britvic announces the arrival of NEW Club Zero Super Split just in time for summer!

03 Jul 2017

Britvic Ireland has today announced the launch of NEW Club Zero Super Split, as the brand continues in its quest to deliver the best bits in life every day to consumers. With the summer well and truly underway, Britvic has unveiled the delicious new soft drink that combines juicy oranges and smooth vanilla but with ZERO sugar.

Club Zero Super Split represents summer in a bottle, but not just any summer, a truly Irish summer filled with festivals, melting 99’s and dodgy sunburn! Whether it’s a BBQ with friends or a day in the park, each sip of Club Zero Super Split offers a taste of summer when it’s needed most.

Sarah McPartlin, Brand Manager at Britvic Ireland said; “Club is the number one Irish soft drink in the market and we are proud to say that we have been exciting and entertaining consumers, not to mention, quenching their thirst, since the 1930s. With Club Zero Super Split, we are continuing to evolve our diverse range in the Irish market, delivering the best bits of life every day with a unique summer twist… and it’s zero sugar.”

As part of the campaign, Britvic has teamed up with Ireland’s premiere weatherman, Martin King, to perform an impressive display of the splits atop two ice cream vans heralding the start of a sampling campaign that will travel up and down the country this summer. Check out the hilarious video here, which has already amassed 160k+ views on Facebook alone in just a matter of days. Club have created a bespoke Club Zero Super Split Ice Cream van to support the campaign which will be travelling nationwide to multiple locations and sampling 50,000 complimentary bottles of the new product to the Irish public throughout the summer months.

Club Zero Super Split joins Club Zero Rock Shandy as the second zero sugar flavour that Club has launched this year, Club being the original inventors of Rock Shandy as a flavour.

Club Zero Super Split is available now in stores nationwide for a limited time only at an RRP of €1.29 for the 500ml bottle and €2.39 for 2lt.

For more information about Club Zero Super Split check out the Club Facebook page at www.facebook.com/ClubOrange

Club is the number one Irish soft drink in the market and a quintessential Irish brand that has excited and entertained consumers for years. Club’s Purpose is ‘Delivering the best bits in life everyday’.

ENDS

For further information please contact:

Orlagh Ryan
Head of PR, Havas Dublin
Orlagh.ryan@havas.ie
087 6160279

Kate Sculthorpe
PR Account Executive, Havas Dublin
Kate.sculthorpe@havas.ie
087 7789003

About Club Orange

Club Orange is Ireland's number one orange carbonate and it is known as one of the country's most successful home-grown brands. Club was originally developed in the 1930s by expert syrup maker, Oliver Grace. Unlike competitors, Grace insisted that the whole of the orange should be used, including the juice, pith and the rind. This unique idea was an instant success as people loved the delicious combination of sweet orange juice and real fruit 'bits'. The Club range has always been renowned for its superior taste and texture (the 'bits') and the range now includes a variety of flavours: Super Split, Orange, Rock Shandy, Lemon and Apple.

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