Brand news

10 Apr 2017

Leading soft drinks company Britvic Ireland has appointed a number of new agencies for its strong portfolio of Irish brands. Havas will manage the Club Orange and Miwadi brands while Target McConnells will manage the Ballygowan brand. Both agencies have been selected to manage ATL and Digital for the respective brands.

06 Apr 2017

Ballygowan has officially unveiled a major new campaign to support increased cancer awareness and fund vital cancer support services for those who battle against the disease each day. Working with the Irish Cancer Society in the Republic of Ireland, and its campaign partner Marie Curie Cancer Care in Northern Ireland, Ballygowan is aiming to raise €150,000 across the island of Ireland over the next five months.

28 Mar 2017

With innovation a continued focus, Britvic Soft Drinks has announced a new product that will offer consumers a tasty way to keep their thirst quenched on-the-go from the No. 1 GB Squash brand, Robinsons. Launching at the end of March, Robinsons Refresh’d is made using 100% naturally sourced ingredients, containing spring water mixed with real fruit, and will be aimed at busy consumers looking for something different to drink immediately.

22 Mar 2017

Pepsi MAX®,the beverage known for its great cola taste with no sugar, announces the addition of an exciting new flavour: Pepsi MAX Ginger; the first cola and ginger combination to hit the UK market.

16 Mar 2017

16th March 2017: Today, leading soft drinks company Britvic announced a review of their lead creative agency roster, as part of plans to streamline agency support services.

02 Mar 2017

Robinsons Fruit Shoot, the UK’s no. 1 No Added Sugar soft drink brand for children*, has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, created by iris, celebrates real kids doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’.

16 Feb 2017

Family favourite Robinsons is piloting a new home delivery service ‘Fruit Drop’ to help families #EnjoyMoreWater, after finding 85% of a cross section of UK adults reported they drink less than the recommended 8 glasses of fluid.