Brand news

22 Mar 2017

Pepsi MAX®,the beverage known for its great cola taste with no sugar, announces the addition of an exciting new flavour: Pepsi MAX Ginger; the first cola and ginger combination to hit the UK market.

16 Mar 2017

16th March 2017: Today, leading soft drinks company Britvic announced a review of their lead creative agency roster, as part of plans to streamline agency support services.

02 Mar 2017

Robinsons Fruit Shoot, the UK’s no. 1 No Added Sugar soft drink brand for children*, has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, created by iris, celebrates real kids doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’.

16 Feb 2017

Family favourite Robinsons is piloting a new home delivery service ‘Fruit Drop’ to help families #EnjoyMoreWater, after finding 85% of a cross section of UK adults reported they drink less than the recommended 8 glasses of fluid.