We have a clear strategy that is designed to realise our ambition to become the most dynamic, creative and admired soft drinks company in the world:

Generate profitable growth in our core markets

Increase our participation in soft drink categories and sales channels through innovation, disciplined revenue management, and a balanced portfolio.

Realise global opportunities in kids, family and adult categories

Deliver on our strong growth potential in a number of international markets, either by making selective acquisitions or by working with local partners.

Continue to step-change our business capability

Ensure we have the right people, with the right capabilities to achieve our vision and establish a winning culture whilst continuing to improve efficiency and develop our business capability.

Build trust and respect in our communities

Act with integrity, by embedding our sustainable business strategy across all our business units and continuing to lead the industry on public health.