Pepsi is giving consumers a kick in the right direction providing great entertainment on the go with cutting edge mobile technology, announced Britvic and PepsiCo today.
The new project is expected to be the first use of quick response (QR) codes across a major consumer brand in the UK and will appear on over 400 million packs.
The QR codes will allow consumers to interact with packs via WAP and gain access to fantastic content provided by Pepsi including seminars by Pepsi’s very own tongue-in-cheek life coach, Rusty Champion. Popular games including Pro Evolution Soccer and Project Gotham racing, ringtones, wallpapers and Pepsi’s unique view of the best of the web will also be made available direct to consumers’ mobiles.
Each time consumers snap a QR code with their mobile phone camera they will be given a different kick with loyal visitors being rewarded with exclusive content after a certain number of visits.
Chris Owen, Brand Manager for Pepsi at Britvic said: “Yet again Pepsi is at the forefront of consumer trends, providing great entertainment to people when and where they want it through their mobile phone. With the content being constantly updated, consumers will have more reason than ever to purchase Pepsi, to see what we’ve got to give them next –videos, ringtones, and access to Pepsi’s life coach, Rusty Champion – all if which can be shared with friends for a laugh.
“Pepsi has always led the way in providing consumers with entertainment – from music to football – now we’re using the newest technology to give people a kick in the right direction and really drive sales of the UK’s fastest growing cola in take-home grocery.”
Ahmed Abdel-Karim, Marketing Manager for Pepsi UK, said “Pepsi is using QR codes to connect with, and engage consumers in a new and exciting way wherever they are. We are finding innovative ways to communicate with Pepsi drinkers and to reward their loyalty with entertaining and interesting content, ensuring Pepsi remains front of mind.”
The codes will appear on all major packs across all Pepsi variants including regular Pepsi, Diet Pepsi and Pepsi Max.
ENDS
About QR codes
QR codes are two dimensional barcodes that act as a conduit between print and web through the use of mobile phone camera technology. With the help of a QR code reader (available free on the web), consumers can take a picture of the on-pack code which will then direct them to great entertainment courtesy of Pepsi via WAP.
For further press information, please contact: Britvic Soft Drinks Press Office on 01245 261 871
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0845 7581781
