Operations & Strategy
Britvic is one of the two leading branded soft drinks businesses in Great Britain and Ireland.
The Company is the largest supplier of still soft drinks, and the number two supplier of
carbonates. The Company is the number one branded soft drinks supplier to the GB licensed
on-premise and number two in GB take-home. Britvic has a strong track record of innovation
in products, packaging and consumer promotional activity, and completed its first international
acquisition in August 2007, namely the soft drinks and related businesses of C&C Group plc
(Britvic Ireland).
Britvic has an extensive and balanced portfolio of stills and carbonates brands, including
Robinsons, Pepsi, Gatorade, 7UP, Tango, J2O, Britvic, Fruit Shoot, R Whites, Drench and Pennine
Spring. The breadth and depth of Britvic’s portfolio enables it to target consumer demand across
a wide range of consumption occasions, in all the major soft drinks categories and across all
relevant routes to market. The strength of Britvic’s brand portfolio is underpinned by its consumer
insight and product development capability which has consistently enabled it to produce innovative
products, packaging formats and promotional activity designed to meet evolving consumer tastes and
preferences.
Britvic has a successful long-standing relationship with PepsiCo which runs until 2023 in Great
Britain and 2015 in Ireland. These relationships give Britvic the exclusive right to distribute the
Pepsi and 7UP brands in Great Britain and Ireland, access to all new carbonated drinks developed by
PepsiCo for distribution in Great Britain and Ireland, and to support the development of its
carbonates offering, access to PepsiCo’s consumer and customer insight, competitor intelligence,
marketing best practice, brand and product development expertise and technological know-how (the
"PepsiCo Systems"). Our relationship with PepsiCo has been further strengthened recently with the
signing of a new 15-year Exclusive Bottling Agreement (‘EBA’) with PepsiCo for V Water, plus the
widespread launch of Gatorade, the world’s number one sports drink, this time with the signing of
a new 7-year EBA.
In take-home Britvic’s customers include the "Big 4" supermarkets (Tesco, J Sainsbury, Asda and
Wm Morrison) together with a number of other important grocery retailers. The Group has significant
supply arrangements with a number of key players in the GB pub sector and leisure and catering
channels. Through Britvic International, the Group has built on the success of the Robinsons and
Fruit Shoot brands by introducing them into markets outside Great Britain (including the Netherlands,
Finland, Denmark and Sweden).
Britvic also has a well-invested and flexible production capability and a recently outsourced
distribution network that, according to AC Nielsen, enabled its soft drinks to be made available
to consumers at over 96% of the points of sale (on a sterling-weighted value basis) in the GB
take-home and over 95% of the points of sale of the licensed on-premise channels in 2007.
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