Glossary

"adult drinks"
soft drinks in the take-home channel targeted at the adult consumer
"advertising and promotional expenditure"
expenditure which includes brand-specific advertising and promotion costs but excludes the costs of promotional discounts and account development expenditure
"bag-in box"
a system comprising of a flexible bag in an outer case made from corrugated board, as used in licensed on-trade and leisure and catering dispense equipment
"better for you"
a consumer trend to seek soft drinks which are perceived to be "better for you"
"brand contribution"
net turnover less material costs and all other marginal costs that management considers to be directly attributable to the sale of a given product. Such costs include, inter alia, brand specific advertising and promotion costs, raw materials, and marginal production and distribution costs
"Business Transformation Programme"
the phased replacement of all of the Group’s major IT systems together with a re-engineering of many of the Group’s key business processes
"CAGR"
compound annual growth rate
"carbonates"
a soft drink category where the drink is made predominantly from carbonated water and to which juice or flavourings have been added (for example, cola, lemonade and fruit flavoured carbonates)
"cash margin"
the difference in cash terms between the sales price and the costs directly attributable to the product sold
"cola"
cola-flavoured carbonated drinks including cola with flavours, clear and coloured colas
"consumer"
people who drink soft drinks
"CRM"
customer relationship management
"customer"
take-home outlets (e.g. supermarkets) and on-premise outlets (e.g. pubs) that sell soft drinks
"dairy drinks"
a ready-to-drink milk-based or milk substitute drink to which flavouring or juice has been added
"EBITDA"
earnings before interest, tax, depreciation, amortisation of goodwill and intangible assets upon acquisition, other exceptional items and extraordinary items
"EPOS"
electronic point of sale
"FCB"
frozen carbonated beverages
"FMCG"
fast-moving consumer goods
"fruit flavoured carbonates"
fruit flavoured carbonated drinks, including orange, cherry and blackcurrant flavours
"fruit drinks"
non-carbonated drink that may or may not contain fruit juice and that has added water (including J2O)
"functional drinks"
sports and energy drinks
"impulse"
the channel within the take-home market that includes convenience stores, petrol station forecourts, off-licences, independent grocers and confectionery, tobacco, and news retailers
"lemon/lime"
lemon/lime flavoured drinks, including 7UP and Sprite 200
"leisure and catering"
the channel within the on-premise market that includes education sites, business and industry locations, restaurants, cinemas, theatres, health clubs and hospitals
"lemonade"
carbonated lemonade, including clear, cloudy and traditional varieties
"licensed on-trade"
the channel within the on-premise market that includes pubs, clubs and bars
"managed pubs"
generally a pub owned by a pub company or brewer and operated by a salaried manager and staff employed by the owning company which prescribes the entire product range and detail of service style
"mineral water"
water from under ground that passes over rocks, resulting in a higher content of various minerals. It is untreated other than to remove grit and dirt
"mixers"
drinks primarily intended to be used to dilute an alcoholic drink
"NPD"
new product development
"occasionality"
when and how consumers choose to consume soft drinks
"on-premise"
the route to market for soft drinks suppliers that includes the licensed on-trade and leisure and catering channels
"PepsiCo Systems"
in relation to carbonates, PepsiCo’s consumer and customer insight, competitor intelligence, marketing best practice and technological know-how
"PET"
Polyethylene Terephthalate; a type of plastic used to make soft drinks bottles
"points of sale"
a place where a consumer can purchase a soft drink
"pre-forms"
pre-formed PET blanks which are blown on the production line to form PET bottles
"pure juice"
non-carbonated 100% pure juice or juice blend
"ROIC"
return on invested capital
"smoothies"
drinks described as smoothies, either in brand name or as a description on the packaging
"soft drinks"
drinks containing less than 1.2% alcohol, which are predominantly served cold, including pure juices, fruit drinks, functional drinks, water, dairy drinks and flavoured carbonated drinks but excluding milk
"spring water"
water collected directly from the spring from which it arises, bottled at source and treated to obtain hygiene standards
"squash"
cordial or syrup to be diluted prior to consumption
"sterling weighted distribution"
weighted percentage of points of sale in which Britvic’s products can be purchased by a consumer with such weighting being based on total soft drinks turnover in all relevant points of sale
"stills"
a soft drink category where the drink is non-carbonated and which may be fruit or non-fruit flavoured (for example, pure juice, squash and fruit drinks)
"take-home"
the route to market for soft drinks suppliers which includes the grocery multiples, impulse and wholesalers

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