Britvic

A Responsible Approach

Consumers are at the heart of our business. We are dedicated to creating and building brands that delight consumers always. And of course, we adopt a responsible approach, to ensure we meet their expectations - of our products and of the ways in which we market them.

Lifestyles have changed dramatically over the past 20 years. People are busier, yet their lives are more sedentary. We want to live longer and healthier lives. Modern life brings with it many challenges, not least the growing incidence of obesity. As a result of this, consumers want products that help them offset these concerns, products that are more natural, lower in sugar, nutritional and fortifying.

We recognise the role that we can play in addressing health and wellbeing issues and have a wide range of no added sugar drinks, for those consumers who wish to limit their sugar intake, as well as 100% juices, which count towards the recommended five portions of fruit and vegetables per day. We have also successfully reduced sugar levels in a number of brands including Fruit Shoot, J20, R Whites Lemonade and Tango. We have also re-launched several key brands, including our Robinsons range of squashes, with more natural ingredients.

We are committed to providing clear and transparent information, and we have adopted the GDA labelling scheme recommended by the British Soft Drinks Association, providing them with enhanced nutritional information both on pack and on our website, so that consumers can make more informed choices.

We recognise the need to take a particularly responsible approach when marketing products to children. We have put in place a specific policy on the marketing of soft drinks to children, which is signed off by Britvic’s Executive Committee and followed by all those involved in the marketing of our brands – both Britvic employees and our agencies.