Marketplace Case Studies

Raise them on Robinsons

Mums to share ideas and receive one to one advice from experts

Robinsons has launched an online destination that provides tips, ideas and expert advice to help Mums raise their families. The new website www.raisethemonrobinsons.co.uk is hosted by the MSN network and is the Robinsons range activity during Summer 2007.

The website allows Parents to access articles and advice as well as share ideas on a number of current parenting issues. Parents can also sign up for live one to one chats with a range of experts including TV personalities Silvana Franco and Kristina Murrin. The site also features kids activity ideas and fairytale podcasts.

Jonathan Lee, Senior Brand Manager Sponsorship and Programmes, said "Robinsons has been helping Mums keep their children happy, healthy and hydrated for more than 180 years. Now we’re taking this further by providing additional tools to help Parents make the most of time with their families."

Did you know?

Marketplace

Did you know that Britvic is focussing it’s innovation on more natural products such as Fruit Shoot 100% for children and Robinson’s Smooth Juice for families, both counting towards your five-a-day fruit & veg intake.


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